Ansa Source:
http://www.ansa.it/opencms/export/site/notizie/rubriche/daassociare/visualizza_new.html_130795857.html
ROME - An SMS can save the life of an animal abandoned on the highway and at the same time allow drivers to avoid dangerous accidents. The initiative is called "I've seen" and is ProntoFido, Radio 105 and Radio Monte Carlo, Autogrill and Traffic Police. If you see an animal abandoned on a highway Italian just send a SMS to number 334 1051030. The advice is to store the contact in your address book before you leave.
The SMS must give at least the following information: time of sighting, location and province, highway and direction of travel. The more details you provide, the better your chances of saving the animal. The messages will be posted on ProntoFido and then sent to the Traffic Police which will be activated for the rescue. The recommendation to avoid distractions while driving, is to send the sms to one of the passengers or to stop at the first rest area. The initiative is on the highway, where it operates the Traffic Police. Elsewhere you will have to call the fighters of the City of competence or the Carabinieri (112). There are many celebrities who give their voice on the radio to the "I've seen."